News

Trade Shows 2025

Dear SON friends, We’ll be attending many trade shows again in 2025 and would love for you to stop by. We’re looking forward to inspiring conversa...

21. May 2025

Review: VELO Berlin 2025

The sun was shining, the atmosphere was great and we were right in the middle of it! At VELO Berlin, we had lots of great conversations and received f...

20. May 2025

The hub dynamo headlight with high beam and USB charging function

Ladelux: The hub dynamo headlight with high beam and USB charging function The powerful headlight delivers up to 12 watts from the hub dynamo and comb...

16. May 2025

SON 29 S – slim, strong & straight-pull

SON 29 S – slim, strong & straight-pull Slim and narrow – You would hardly expect a dynamo in SON 29 S, sleek and narrow as it is. Strong! Th...

13. May 2025

Review: SPEZI 2025

We were back at the SPEZI in Lauchringen. It was great to meet you all again, have good conversations, and show you our new products. Dear SPEZI, than...

13. May 2025

Happy Easter

The Easter Bunny is riding a bike this year! Instead of colorful eggs, he’s putting Edelux II headlights in the nest. We wish you a Happy Easter and...

20. April 2025

SON 29 S The slim dynamo for maximum performance

SON 29 S The slim dynamo for maximum performance You would hardly expect a dynamo in SON 29 S, sleek and narrow as it is. The optimised design of th...

17. April 2025

Lottipower sets off on her road bike to the Unknown Race

Lottipower is setting off on her road bike to Italy to take part in the Unknown Race, which starts on Thursday, April 17, 2025, in Lucca (Italy). Of c...

15. April 2025

SON Rear Light for GoPro bracket

The SON rear light for GoPro bracket is the perfect solution if you’re looking for a discreetly mounted rear light. Combined with the seatpost f...

10. April 2025

Review: Cyclingworld 2025

We were once again at the amazing Cyclingworld in Düsseldorf. It was a great pleasure to see you all again and exchange ideas with you. A big thank y...

4. April 2025

Directly from our workshop the SON lighting system in purple

Directly from our workshop – Made in Germany: The SON lighting system in purple! This lighting system is not just eye-catching but also brings high-...

6. March 2025

Congratulations Carlotta rocked the Atlas Mountain Race in Africa

Congratulations, Carlotta (Instagram: lottipower)! You rocked the Atlas Mountain Race in Africa! 1,300 km and 20,000 meters of elevation – an incred...

19. February 2025

Carlotta is getting the new Ladelux for the Atlas Mountain Race

It’s time! Carlotta (Instagram: @lottipower) is heading to Africa for the Atlas Mountain Race! To make sure she’s well-equipped, we’re u...

22. January 2025

Merry Christmas

We wish you a Merry Christmas and a fantastic start to the New Year! A huge thank you for 2024 – your support has been amazing! We have big plans fo...

20. December 2024

Topping-Out Ceremony November 2024

On November 28, 2024, we celebrated the topping-out ceremony of our new building in Kusterdingen. It was an unforgettable day full of joy! We would lo...

18. December 2024

Review: Bespoked 2024

We were once again at the amazing Bespoked in Dresden. It was a great pleasure to see you all again and exchange ideas with you. A big thank you to ev...

22. October 2024

Review: Eurobike 2024

Thank you very much for the great conversations and valuable insights at Eurobike 2024. This year, two of our products even received a Eurobike Award:...

15. August 2024

Carlotta Schumacher: the Transcontinental Race with Ladelux

Three weeks ago today, Carlotta Schumacher rolled out of our yard to take on the legendary Transcontinental Race No. 10, this time from Roubaix to Ist...

8. August 2024

Joffrey Maluski: Exploring the Polar Night

This winter Joffrey Maluski started his adventure into freezing temperatures with SON lighting. Back in winter 2021, he embarked on a 2-month, 4,500-k...

22. January 2024

Bespoked 2023 : 13th – 15th October in Dresden

Visit us at BESPOKED at Booth 06 BESPOKED is Europe’s largest annual exhibition of custom bikes, celebrating, elevating and contributing to the sust...

10. October 2023

Nassry Azli participates in Paris-Brest-Paris

Our colleague Nassry participated in the prestigious Paris-Brest-Paris brevet. As the name suggests, the route spans from Paris to the French Atlantic...

25. August 2023

Review: Eurobike 2023

For the second time the Eurobike took place in Frankfurt from June 21st to 25th. This time, 1,900 exhibitors presented their innovations and products ...

7. July 2023

Eurobike 2023: 21 – 25 June in Frankfurt

Meet us in hall 12.1 – booth A01b (Eurobike 21.-23.06. only for trade visitors, 24.-25.06. festival days). See our great range of hub dynamos &#...

6. June 2023

From Italy to Nepal with a Quantor Bike and SON 28!

David Niederkofler, 23 year old, is cycling since 11th of March 2019 from his hometown Luttach in Italy to the Mount Everest in Nepal – from the...

29. June 2019

With a Velotraum bike and a SON hub dynamo to Tokyo!

„Without a plan to Japan“ is the name of the new project of the three adventurers, born in Tübingen. Beginning was 30th of april – destination:...

17. June 2019

Bespoked 2019 – Show for finest handmade bikeculture

The 19th century engine shed right next to Bristol Temple Meads railway station offered a lovely site for Bespoked Show. The special feature: All bicy...

1. June 2019

SK-eRide: the mountain ascent becomes a pleasure

SCOTT SPORTS SA – France testing SON 28 15 with Cinq plug III on Test E-Bike for the ISPO ...

20. March 2019

Dealer training at SON Nabendynamo

On 13 march 2019, 11 of our dealers were first shown the company and then informed about the latest product developments by Managing Director Wilfried...

15. March 2019

Masterclass on excursion been guest at SON Nabendynamo

On March 12,2019 we hosted the two-wheel mechanic (bicycle) master course of the Rhein-Main Campus at SON in Tübingen. ...