SON News


back

Trade Shows 2026

3. March 2026

Dear SON friends,

In 2026, we will once again be attending several trade shows, and we would be happy if you stop by to see us:

Cyclingworld Düsseldorf
March 20–22

VELO Berlin
April 11–12

Bespoked Peckham, UK
April 24–26

SPEZI Freiburg
April 25–26

Bespoked Dresden
September 11–13

We are looking forward to interesting and inspiring conversations!

  • Go Blue

    A variety of colours is part of our daily production. Every blue SON 28 goes through the same careful production process with precision and attention ...

  • SON 29 S 28 Spokes

    More freedom to build your wheel: The slim SON 29 S is now also available with 28 spokes! Our innovative dynamo technology delivers maximum power in a...

  • Attention to Detail

    Some people hide Easter eggs. Felix hides cables.On this Surly Krampus, the cables disappear into the fork, front rack, and frame after just a few cen...