News

  • Trade Shows 2025

    Dear SON friends, We’ll be attending many trade shows again in 2025 and would love for you to stop by. We’re looking forward to inspiring conversa...

    14. April 2025

  • SON Rear Light for GoPro bracket

    The SON rear light for GoPro bracket is the perfect solution if you’re looking for a discreetly mounted rear light. Combined with the seatpost f...

    10. April 2025

  • Review: Cyclingworld 2025

    We were once again at the amazing Cyclingworld in Düsseldorf. It was a great pleasure to see you all again and exchange ideas with you. A big thank y...

    4. April 2025

  • Directly from our workshop the SON lighting system in purple

    Directly from our workshop – Made in Germany: The SON lighting system in purple! This lighting system is not just eye-catching but also brings high-...

    6. March 2025

  • Congratulations Carlotta rocked the Atlas Mountain Race in Africa

    Congratulations, Carlotta (Instagram: lottipower)! You rocked the Atlas Mountain Race in Africa! 1,300 km and 20,000 meters of elevation – an incred...

    19. February 2025

  • Carlotta is getting the new Ladelux for the Atlas Mountain Race

    It’s time! Carlotta (Instagram: @lottipower) is heading to Africa for the Atlas Mountain Race! To make sure she’s well-equipped, we’re u...

    22. January 2025

  • Merry Christmas

    We wish you a Merry Christmas and a fantastic start to the New Year! A huge thank you for 2024 – your support has been amazing! We have big plans fo...

    20. December 2024

  • Topping-Out Ceremony November 2024

    On November 28, 2024, we celebrated the topping-out ceremony of our new building in Kusterdingen. It was an unforgettable day full of joy! We would lo...

    18. December 2024

  • Review: Bespoked 2024

    We were once again at the amazing Bespoked in Dresden. It was a great pleasure to see you all again and exchange ideas with you. A big thank you to ev...

    22. October 2024

  • Review: Eurobike 2024

    Thank you very much for the great conversations and valuable insights at Eurobike 2024. This year, two of our products even received a Eurobike Award:...

    15. August 2024

  • Carlotta Schumacher: the Transcontinental Race with Ladelux

    Three weeks ago today, Carlotta Schumacher rolled out of our yard to take on the legendary Transcontinental Race No. 10, this time from Roubaix to Ist...

    8. August 2024

  • Joffrey Maluski: Exploring the Polar Night

    This winter Joffrey Maluski started his adventure into freezing temperatures with SON lighting. Back in winter 2021, he embarked on a 2-month, 4,500-k...

    22. January 2024

  • Bespoked 2023 : 13th – 15th October in Dresden

    Visit us at BESPOKED at Booth 06 BESPOKED is Europe’s largest annual exhibition of custom bikes, celebrating, elevating and contributing to the sust...

    10. October 2023

  • Nassry Azli participates in Paris-Brest-Paris

    Our colleague Nassry participated in the prestigious Paris-Brest-Paris brevet. As the name suggests, the route spans from Paris to the French Atlantic...

    25. August 2023

  • Review: Eurobike 2023

    For the second time the Eurobike took place in Frankfurt from June 21st to 25th. This time, 1,900 exhibitors presented their innovations and products ...

    7. July 2023

  • Eurobike 2023: 21 – 25 June in Frankfurt

    Meet us in hall 12.1 – booth A01b (Eurobike 21.-23.06. only for trade visitors, 24.-25.06. festival days). See our great range of hub dynamos &#...

    6. June 2023

  • From Italy to Nepal with a Quantor Bike and SON 28!

    David Niederkofler, 23 year old, is cycling since 11th of March 2019 from his hometown Luttach in Italy to the Mount Everest in Nepal – from the...

    29. June 2019

  • With a Velotraum bike and a SON hub dynamo to Tokyo!

    „Without a plan to Japan“ is the name of the new project of the three adventurers, born in Tübingen. Beginning was 30th of april – destination:...

    17. June 2019

  • Bespoked 2019 – Show for finest handmade bikeculture

    The 19th century engine shed right next to Bristol Temple Meads railway station offered a lovely site for Bespoked Show. The special feature: All bicy...

    1. June 2019

  • SK-eRide: the mountain ascent becomes a pleasure

    SCOTT SPORTS SA – France testing SON 28 15 with Cinq plug III on Test E-Bike for the ISPO ...

    20. March 2019

  • Dealer training at SON Nabendynamo

    On 13 march 2019, 11 of our dealers were first shown the company and then informed about the latest product developments by Managing Director Wilfried...

    15. March 2019

  • Masterclass on excursion been guest at SON Nabendynamo

    On March 12,2019 we hosted the two-wheel mechanic (bicycle) master course of the Rhein-Main Campus at SON in Tübingen. ...

    15. March 2019