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BESPOKED

2. October 2025

October 10–12. 2025 – it’s that time again: Visit us at BESPOKED in Dresden.
We’re looking forward to seeing you!

Go Blue

A variety of colours is part of our daily production. Every blue SON 28 goes through the same careful production process with precision and attention ...

14. July 2026
SON 29 S 28 Spokes

More freedom to build your wheel: The slim SON 29 S is now also available with 28 spokes! Our innovative dynamo technology delivers maximum power in a...

2. July 2026
Attention to Detail

Some people hide Easter eggs. Felix hides cables.On this Surly Krampus, the cables disappear into the fork, front rack, and frame after just a few cen...

25. June 2026

SON News