Go Blue
A variety of colours is part of our daily production. Every blue SON 28 goes through the same careful production process with precision and attention ...
14. July 2026
13. May 2026
At the end of May, Lottipower will start the Trans Balkan Race. For this adventure, her Backroad Unsupported from ROSE Bikes was equipped with a Ladelux and a SON Rear Light, just as she wanted. After many thousands of kilometres around the world, a SON setup is simply her first choice. We were especially happy to welcome her back to SON, as she used to work with us before her adventures. Dear Carlotta, we wish you the best of luck for the race!